From Seth Godin:

“The easiest thing is to react.    The second easiest thing is to respond.    But the hardest thing is to  initiate.    “Initiating is really and truly difficult, and that’s what leaders do. They see something others are ignoring and they jump on it.

“This isn’t about having a great idea (it almost never is). The great ideas are out there, for free on your neighborhood blog. Nope, this is about taking initiative and making things happen”

“Everyone will think it’s stupid!” “Everyone will think it’s impossible Guess what? Everyone works in the balloon factory and everyone is wrong

“The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.”  (from  Tribes, Seth Godin, Portfolio, 2008)

Initiating is above all else: scary. Fear is the ultimate barrier. The inner voices feed the fear. Believing that you can’t or shouldn’t do it (whatever it is) keeps you immobile and thinking you have to ask permission. Godin says we live in leverage times which revolve around tribes.  A tribe is a group with a shared interest and a way to communicate.

We will initiate.



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